How to reduce our co2 emissions from an Agency Perspective?

It seems essential to align actions with words therefore it is vital to avoid from the agency perspective at any cost the use of virgin plastics, and refrain as much as we can co2 emissions.

To do so we established a few internal rules such as refraining traveling by plane whenever possible, such as for briefing meetings that can be online shall be led via webinars, and we preferably travel by train wherever possible. Also company cars instead of being luxurious shall be electrical.

We shall avoid printing whenever possible, (Internal documents, minutes that can stay in a drive). We also strongly advice and completely avoid BTL print advertising, such as brochures or single flyers.
Use Ink and paper from recycling initiative, such as Air ink or recycled paper. Systematically propose eco-friendly solutions to clients. And finally enable the members of the agency to work at least 2-3 days from home in order to save further CO2 emissions.

We highly recommend to read further our What is sustainable advertising manifesto?

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From An Agency Perspective

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Relevance against Frequency