From An Agency Perspective

There is an obvious need for a greater transparency in the advertising industry and the time to act is now.
This is why we created some new processes at 360 Agency Berlin based on what we call sustainable advertising.
We promote exclusively sustainable brands. We think that to assess the level of sustainability the brand/advertiser should compile with the 3 following criteria.
We look at the brand respect of international labour rights and their environmental impact by looking into their certifications and by asking production origins and standards.

We also look at the brand Corporate social responsibility parameters they have in place before to identify if they compile with all requisites and identify if we can fully support the brand messaging. We strongly believe that the agency is accountable for the message they issue and deliver, therefore we take full responsibility of the brands, and initiative we promote.
For further information we highly recommend to read our entire Manifesto: What Is Sustainable Advertising?