2023 Latest AR6 IPCC Report

The new 2023 IPCC (Intergovernmental Panel on Climate change) just launched the 19 March 2023 the 6th Assessment Report. Which gives an accurate picture, keeping track of the agreed KPI and emissions to contain globally in order to not surpass the 2 °C temperature increase.
We truly think that we, as advertisers, need to understand the learnings and advices delivered by the IPCC report in order to guide future agency decisions.
As human beings this is the most important challenge we have ahead of us and we shall unite all forces all professions all countries towards the same goal of respecting natural resources in order to improve living conditions for future generations.

The 2023 IPCC Report define the actual increase in temperature at 1.1 °C and determine the cause as anthropocene activity with certainty.

Human activities, principally through emissions of greenhouse gases, have unequivocally caused global warming, with global surface temperature reaching 1.1°C above 1850–1900 in 2011–2020.

Global greenhouse gas emissions have continued to increase, with unequal historical and ongoing contributions arising from unsustainable energy use, land use and land use change, lifestyles and patterns of consumption and production across regions, between and within countries, and among individuals.

The new report states that we are not on tracks to limit warming to 1.5 or even 2 °C.

Widespread and rapid changes in the atmosphere, ocean, and biosphere have occurred. Human-caused climate change is already affecting many weather and climate extremes in every region across the globe.

Unfortunately vulnerable communities who have historically contributed the least to current climate change are disproportionately affected.

All Industries need to adapt and review their activities goals and forecast in order to decrease significantly Global GHG emissions in 2030.

Policies and laws addressing mitigation have consistently expanded since AR5. Global GHG emissions in 2030 implied by nationally determined contributions (NDCs) announced by October 2021 make it likely that warming will exceed 1.5°C during the 21st century and make it harder to limit warming below 2°C. There are gaps between projected emissions from implemented policies and those from NDCs and finance flows fall short of the levels needed to meet climate goals across all sectors and regions. 
Deep, rapid, and sustained reductions in greenhouse gas emissions would lead to a discernible slowdown in global warming within around two decades, and also to discernible changes in atmospheric composition within a few years.

2019 emissions are 12% higher than 2010.

Climate change is a threat to human wellbeing and planetary health.
There is a rapidly closing window of opportunity to secure a liveable and sustainable future for all.
Climate resilient development integrates adaptation and mitigation to advance sustainable development for all, and is enabled by increased international cooperation including improved access to adequate financial resources, particularly for vulnerable regions, sectors and groups, and inclusive governance and coordinated policies. The choices and actions implemented in this decade will have impacts now and for thousands of years. 

This is why we find it not only a solution but truly vital nowadays to promote exclusively sustainable brands and initiative and to strongly condemn and sanction greenwashing activities.
We as advertisers, need to act and to act now!

Full report can be found here: https://www.ipcc.ch/report/sixth-assessment-report-cycle/